Adventure Travel Trade Association are a catalyst, a hub, a refuge, a facilitator. They are the Adventure Travel Trade Association (ATTA), a global membership organization and home to a thriving community of more than 700 responsible, profitable businesses, destinations and media who transform customers and businesses alike into advocates for sustainability and justice worldwide. Their members leaders include tour operators, destination marketing organizations, tourism boards, specialty travel agents, guides, accommodations, media and service providers.
ATTA, are driven to help adventure tourism businesses and destinations worldwide succeed. They exist to bring their members opportunities that drive new customers, lower costs and increase returns on investment. ATTA work to implement industry standards, face and address thorny issues, tackle initiatives that get adventure travel in front of the mainstream culture, and work to get others who should be investing in this industry educated about who the adventure traveller is, and the responsibilities they share to protect the people and places they visit. They are working to ensure the sustainable development of the adventure tourism industry, with their sights set on people, planet and profit.
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